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The Label Noir

Limited Edition

The Nomad Z

The Cazino

Ready to Play?

⚡ THE ELECTRICIANZ ⚡

The ELZ’s ambition is to Create New Objects that Illustrate "Electrical Phenomenon" and Evolve in an Alternative Universe Blending Electronic Technology and Lifestyle.

OUR COLLECTIONS

THE NYLON

TECHNOLOGY & URBANCULTURE INSPIRED

THE MECHANICAL

SELF-WINDING AUTOMATIC MOVEMENT AND STATE-OF-THE-ART ELECTRONIC IN-HOUSE MODULE.

THE STEELZ

UP-MARKET LOOK. CAGED IN A RETRO LOOK CASE.

Night vision

IN HOuse Patented Module

The ELZ watches Offer a Unique Product Experience BY NIGHT thanks to its "In HOUSE Patented MODULE with 5 LED'S"

MEET THE ELZ TEAM

At the Helm of The Electricianz is Laurent Rufenacht, An Innovative Force With Over 25 years in The Watch Industry. As Co-Founder of SEVENFRIDAY, He Was Instrumental in Pioneering a New Wave that Redefined How we Perceive Time Through Visual Complications, Inspiring Numerous Brands and Influencing Modern Watchmaking.

Backing Laurent is a Passionate Team of Visionary Designers, Tech-Savvy Engineers, and Creative Professionals. United by Creativity and excellence, We Draw Inspiration from Around the World—Even Venturing Into the Cosmos.