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The Label Noir

Limited Edition

The Red Alert

EDITION

The Nomad Z

The Bionic Z

The Xo collection

Soon Available...

⚡ THE ELECTRICIANZ ⚡

The ELZ’s ambition is to Create New Objects that Illustrate "Electrical Phenomenon" and Evolve in an Alternative Universe Blending Electronic Technology and Lifestyle.

OUR COLLECTIONS

THE NYLON

TECHNOLOGY & URBANCULTURE INSPIRED

THE MECHANICAL

SELF-WINDING AUTOMATIC MOVEMENT AND STATE-OF-THE-ART ELECTRONIC IN-HOUSE MODULE.

THE STEELZ

UP-MARKET LOOK. CAGED IN A RETRO LOOK CASE.

Night vision

IN HOuse Patented Module

The ELZ watches Offer a Unique Product Experience BY NIGHT thanks to its "In HOUSE Patented MODULE with LED'S"

MEET THE ELZ TEAM

At the Helm of The Electricianz is Laurent Rufenacht, An Innovative Force With Over 25 years in The Watch Industry. As Co-Founder of SEVENFRIDAY, He Was Instrumental in Pioneering a New Wave that Redefined How we Perceive Time Through Visual Complications, Inspiring Numerous Brands and Influencing Modern Watchmaking.

Backing Laurent is a Passionate Team of Visionary Designers, Tech-Savvy Engineers, and Creative Professionals. United by Creativity and excellence, We Draw Inspiration from Around the World—Even Venturing Into the Cosmos.